The Cost of Raising Money The Cost of Raising Money
by William Cate
Only your family, friends, governments and fools ignore basic funding guidelines. These costs have evolved over time because they reflect the cost of helping the foolish find the foolish.
To raise money, you need a short, enticing executive summary and a credible business plan. A professionally written business plan usually costs between US$7,000 and US$15,000. Unless you are a business writer, cutting costs by doing it yourself is usually a mistake. Professionals will do a better job of organizing and present your vision. You should define your target market before you prepare any business plan. Investors, lenders and governments are motivated by different goals and thus your business plan must show them that funding your company will allow them to reach their goal. If you are seeking funding for more than one of these three groups, your business plan should be written differently for each potential funding group.
Lenders expect you to have collateral (assets) that ensures the repayment of the business loan principal and some source of assured income to repay the debt. In theory, if you default on your business loan, the lenders recover their principal by selling the pledged collateral. The lenders' goal is to have little to no downside risk in the loan. If you can't show a credible means of repaying the business loan, you won't get the loan. Lenders don't make money on defaulted loans. At best, they recover their risk capi Details...
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