Article Writing: SEO, Expert Authors and the Dumbification of the Internet Article authors who use SEO (Search Engine Optimization) keywords to attract attention and falsely position themselves as experts, are like impurities in the water, clogging up the pipes. This is indeed a sorry situation. Unlike the days when the internet was young, if you want to find good information, you have to filter out the dirt first.
When you do web research using keywords, do you generally have to read anywhere from 4-7 articles on one particular topic before finding one written by an intelligent human being? SEO abuse is making it more and more difficult to locate the people with real expertise and valuable insights. It's a growing problem, to say the least. But in terms of information-gathering, how do we pick through the chaff and get to the gold?
Use Specialized Terms in Your Keyword Search
When I'm in research mode, in addition to keywords, I use specific and/or specialized terms in my web searches. This helps me scope out authors with real knowledge as opposed to the BS artist looking to make a quick buck. It works for me, and it can work for you as well.
For example, let's say you're a writer, and you want to learn the proper protocol for submitting a query letter. If you search using the words 'query letter,' know what's going to come up? A million and one hits, the majority of which will be ads, which serve no purpose if you're trying to learn something new. But if you type in 'query letter' and 'format' and 'cover page' all in the same search bo Details...
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